Hello! I am so excited to finally announce that A Twist of Lemon Photography is now Kathryn Bruns Photography. Frankly, this change has been a long time coming, but it’s certainly not without a little sadness that I make this change. I thought today that I would share a bit of my story and how I got to this point in my business.
Stunning new logo by Annie from The Wells Makery
In the beginning…
I always say that I started doing photography the “wrong way”; or at least, not in an ideal way. Basically it was the classic “Utah Mom” story, the one where I think to myself, “I’ve always liked photography, this could be something that I could do on the side of being a mom, I get to set my own hours and maybe make a little bit of spending money. Plus I could take my own photos of my kids!”
The idea was simple enough, and I truly have always had an interest in photography, from mini photoshoots with my friends in high school to “macro” photography with a point and shoot camera. Six months into our marriage, my sweet husband used his tax return money to buy me a starter camera and lens from Best Buy. It served me well, and for the first few months Auto mode and chimping were my best friends. I did a lot of shoots for free, asking friends and coworkers if I could take their photos to practice.
In all honesty, I can — and probably will — do an entire blog post about how one could start off in photography far better and more effectively than the way that I did it. Of course I learned a ton doing it that way, which I’ll now simply call, “the slow way.” I began my “photography business” in early 2012, not having any idea what it really meant to own a business, or the legalities involved, or what branding was, or what a target client was or how to market to them. Now after 5 years of learning and growth and failure and success, this has turned into something far beyond what I would have guessed it could be.
So first thing I thought I needed, after a camera, was a business name. My husband is half Hawaiian, although you wouldn’t know it by looking at him. While I admittedly knew very little about Hawaiian culture, I wanted to use Hawaiian words for my business name. After all, it felt like everybody and their sister used their own name for their photography business, so I wanted to stand out. With that thinking in mind, I landed on “Aka Mau Loa Photography”, which I thought roughly translated to “laughter and love”. But I just entered it into Google translate and it came up as “But Ever Photography”, so let’s not even talk about this part. The name lasted just over a month or two, as people didn’t know how to pronounce it (admittedly neither did I!) and it was a bit of a mouthful. On we go to business name #2!
Thus, A Twist of Lemon Photography was born! Still rather a mouthful, but I wanted something that reflected bright, vibrant colors and flavor and freshness. I’ve always loved lemons, and personally associate them with freshness and flavor, like a cool glass of fresh lemonade on a summer night. With the name came a slew of various logos over the course of almost 5 years, most of which were DIY versions since I didn’t realize what a difference hiring a professional for my logo would make. I did have two lovely logos from brand designers, and those made a huge difference in my brand.
But… I’ve reached the point in my photography where I’d like to create with my clients things that are simple, timeless, and meaningful. It feels like it’s time to start fresh, now with the understanding that I have about both technical and artistic aspects of photography. While I genuinely feel sad to leave behind a name that has served me so well for over 5 years, I’m excited to have finally entered the place that I didn’t know my business could ever be. I know so much more about business, about customer service, about quality and creating an exceptional experience. I’m learning how to infuse real passion into my work, and creating with my clients so that their photos are personal to them. I now have a vision of where I want this business to go, and strategies to get there. Don’t get me wrong, this is still a learning process, and I won’t be getting too comfortable. Photography has taught me about growth and pushing your own boundaries to reach new places and exciting things.
With the help, love, and support from my family, friends, and seriously some of the best clients on earth, I can’t wait to see where else this business takes me. To all those who have given me opportunities, believed in me, and trusted me with some of your most important memories, thank you for your part in this journey. Not to mention those who took me under their wing, letting me second shoot real weddings or inspiration shoots or answering questions. I am so grateful for each of you. I would not be here without you.